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Ah, December! The best month out of the year for boosting sales on the high street. Christmas is just around the corner and your customers have their eyes peeled for the perfect gifts, heading into town for Christmas shopping. This is a busy time of year for all hospitality and retailers.
In the Christmas season, while many may be dreaming of sugarplums, the sales chart is the only vision that matters to retailers. So how can you make the most of this seasonal boost in footfall and maximise sales as much as possible?
Getting more people into your shop is the obvious way to increase sales. Due to the extra foot traffic in town centres. Café owners also have a great opportunity to boost sales with additional products and services. On top of this, it’s the perfect time to invite customers into cosy coffee shops for rich, warm drinks and a break from the crowds. Read on to discover some of our favourite strategies that will benefit your sales and attract new customers.
Most cafés now have adapted to the fact that in order to make the most of your space, you should be selling more than just cups of coffee and scones. From a single shelf to a whole floor of your building; however you do it, creating a space for retail items is a no-brainer. Best-selling items for cafés to boost profits are coffee equipment, brewing accessories or branded cups. But you could also support local artists and creatives, sell books, or cater for your 4-legged customers.
Develop a product that is made exclusively for the season and is only available for a limited time. Customers will be encouraged to spend more with this offer. Think about the popularity of the pumpkin spice latte – it’s not for everyone but there’s no denying its selling power. Develop your own unique seasonal offer to provide novelty for your customers and an opportunity to up-sell for you.
Promote your café and retail products in any way you can. Consider your ideal customers' preferred marketing channels, such as social media, newspapers, radio, etc. Social media is by far the most effective and budget-friendly way to reach your audience and our image library can support you with assets and high-quality product images to show off those best-sellers.
By using an eye-catching, foot-stopping Christmas window display, you can take advantage of the extra traffic around your store during the holidays.
If you can manage it, it's great to incorporate your products into your display, but the nice thing about a Christmas window display is that you don't have to. Displays entirely devoted to the Christmas holiday can work just as well. The key is to find something different that will catch the eye and cause people to pause. Moving elements, such as a train circling a track, are great for attracting an audience.
Hosting a live music event, coffee cupping, poetry reading, games night, latte art throwdown or brewing workshop in your café is a great idea. Share your events calendar online and in your community. Consider inviting musicians, writers, speakers, and organisers of various groups and clubs to use your cafe. Let local artists display their art on your walls. Then they can sell their work (you can make a commission if you'd like), and you'll get people coming over to see them.
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